Here is my approach- price it right ...
- Rob Lee
- Jul 20, 2024
- 1 min read
Updated: Nov 13, 2024

There is a straight mathematical way to calculate the value of blue sky. And the answer is not a straight multiple approach. So, the valuation should be thought through, agreed with and adhered to. Reaching for the wrong ask, low or high, is putting the mission of selling in jeopardy.
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