Here is my approach- price it right ...

I have not met buyers that are willing to overpay, but I have talked with a few sellers that are determined to get their price, which is higher than the valuation. There is a straight mathematical way to calculate the value of blue sky. And the answer is not a straight multiple approach. So, the valuation should be thought through, agreed with and adhered to. Reaching for a much higher number is putting the mission of selling in jeopardy.

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